Digital Marketing
Strategy Framework

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lets talk about digital marketing strategy framework ? why it is important to make framework for digital marketing ? Every business needs to do marketing for sales or making some kind of awareness in the market . for it we need to know framework where we need to start . how we start if we don,t have framework it is type of outline for our marketing campaigns

Digital Marketing Strategy
Framework

A digital marketing strategy framework outlines the flow of our marketing process. through the marketing campaigns we can make the decisions for our for our marketing projects to ensure it to ensure the marketing project is successful 

it is important for to compete with fast changing world there are many competitors in the market and business are also dynamic with fast changing world we need a complete framework. we need a strategy to get ahead of our competitors . 

what a Good Digital Marketing Strategy Framework contain ?

A good digital marketing strategy framework contains it should identify and define your buyer touch points . A good framework must align with your business objective we must design the framework in a way to which it is suitable for our company objectives.

framework helps to apply  the strategy for our cohesive business . with strategies framework we can maximise our online marketing efforts

benefits of digital marketing strategy framework

do you know many digital marketers are failed because of lack of framework or planning . we need to establish a right plan to ensure there is success in our marketing wrong plans are major reasons for the failure of marketers

  1. Clear Direction – a good marketing campaign must provide a clear of what should we done in our our digital marketing campaigns . so that we can give clarity to our team to work on it a clear and pre decided strategy for our marketing campaigns helps to keep communicate and keep our digital marketing team at same level
  2.  Avoid customer friction – a good strategy framework helps to reduce the customer friction . a bad strategy can lead to customer loss if we do not consider the touch points customer attention gets break by our brand and then we face a loss for it
  3. collaborative team – a marketing team is needs to work in harmony to see review the customer touch points it increase the harmony in our business its framework enables our team to work in same pace .
  4. helps in improving customer experience – what if customer get the product price before getting aware ? it seems odd we need to define and frame our marketing campaigns so that customer do it journey with a brand in a planned way
  5. Analyze- we can analyze our past campaigns where customer has left with us by reviewing the past marketing campaigns and make changes and improve them 

which templates of framework or Templates most widely used ?

 1. RACE Planning

RACE Planning is a popular digital marketing strategy framework that helps in planning for marketing by managing their digital marketing activities with the help of four key stages. i.e., Reach, Act, Convert, and Engage. 

The ultimate aim of these stages is to boost sales growth by moving leads down the pipeline and turning them into advocates of your brand or business, making the framework is crucial for aware the  audience, converting them into leads, and boosting customer loyalty.

  • Reach: this is the first stage where we need to reach to the customers through our brand awareness we need to reach in a way that customer know about our brand
  • Act: ‘Act’ this is the where our potential customer should take action to visit on our website , social media account .                       we check the bounce rate average time spent to get the insight of our potential buyer
  • Convert: ‘Convert’ the key focus is to making our potential customer change into buyer and adding into our revenue ,sales and growth
  • Engage: ‘Engage’ is the main highlight here where we need make our customer to buy from us regularly by engaging them and making them loyal 

2. Flywheel Model

The Flywheel Model is a customer-centric digital marketing framework that focuses on customer retention and loyalty as the main drivers of business growth.

It replaces the traditional funnel model of the customer journey with a circular process that consists of three stages: Attract, Engage, and Delight.

  • Attract: Focuses on attracting customers’ attention through organic or inorganic digital marketing strategies
  • Engage: Focuses on creating a relationship with your audience and making them aware of your products
  • Delight: Focuses on supporting and enabling customers to have positive experiences and meet their needs 

The goal of this digital marketing strategy framework is to optimize the customer journey and create a positive feedback loop by removing friction that can slow down the buyer process and increase momentum for the customers and the business.

 

3.The Hook Model

Developed by the author of Hooked: How to Build Habit-Forming Products,  Nir Eyal, the Hook Model is a framework that helps you create habit-forming products or services to keep users coming back. 

Once you understand that cycle of habitual behaviors development in your users, you can easily boost your sales and make your marketing campaign successful.

To tap into these habitual behaviors, you need to understand the cycle that consists of four steps: 

  • Trigger: The beginning of the cycle where an external or internal cue prompts the user to take action.
  • Action: A simple behavior that the user performs anticipating a reward.
  • Variable Reward: An unpredictable outcome that satisfies the user’s need.

Investment: Creating a “buy-in” or making an investment for your customers that makes it more difficult for them to step away from your product or service.

4.MARKETING FUNNEL FRAMEWORK

This is the most used funnels in the digital marketing industry it is a framework done in 4 stages which are awareness, interest , consideration and action

  • Awareness – In this customer aware about the brand though various digital channels 
  • Interest- customer find interests in your brand and want to know about you
  • consederation  – here is the stage where consumer to find out the solution of their problem list down the competitors and start choosing between them you need to convince them about your brand
  • Action – In this stage customer narrow down the options and choses you as a best option to solve their problem 

5.Flywheel model

The main focus of this model is to focus on customer . It is customer centric approach it mainly used to engage the customer and make them loyal 

  • Attract – firstly attract the customers through organic or inorganic digital marketing strategies by backlinks ,blogs, page loading
  • Engage – we need make our customer after attracting engage them through social media , email campaigns .
  • Delight – we need to make our customer better experience by giving them some perks or offers  

Conclusion

There are different marketing strategy frameworks but its difficult to find out how to market our product service . to market your products digitally need a team for that helps in keeping in mind and handling your customer touch points . here we have a solution for you if you want to grow your brand or sales you can consider Digital Agency Roll as your marketing partner we have a specific team that can mange your brand or product or service to know about it fill the contact form

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