Ecommerce is the process of buying and selling products or services online. Short for “electronic commerce,” ecommerce encompasses all buying and selling that's done on any digital device or platform, such as an online store, smartphone, online marketplace, or social media platform. E-commerce has helped businesses (especially those with a narrow reach like small businesses) gain access to and establish a wider market presence by providing cheaper and more efficient distribution channels for their products or services.

A significant advantage of ecommerce is that launching an online store is much less costly than opening a physical store. You are not required to furnish your outlet, nor are you required to pay rent or hire multiple workers .When you sell online, you won’t have to pay to reach everybody, which is very costly. Your marketing budget would be based on reaching out to the specific customers who are most likely to be interested in what you’re selling and purchase your products.

SEO Search engine marketing helps to reach your audience by their search results . Social media marketing helps in market your product or service by advertising your products through social platforms PPC advertising and many more strategies to increase your business visibility and online sales

Websites protect payment information by encrypting the data before transmitting it. Two major protocols accomplish this encryption — Secure Sockets Layer (or SSL) and Transport Layer Security (or TLS). TLS is the newer protocol, with stronger encryption algorithms.